Which elements of digital marketing do we test?

How well marketed this website is online. In particular, this includes a focus on Search Engine Optimisation (SEO) and social marketing.

Among other things, this summary score looks at whether the content of the website is optimised for your chosen keywords, how popular, well linked to and highly ranked the website is, how it is linked to on Twitter, and what technical aspects have been addressed.

For accurate results

For the most accurate results, it is crucial to set keywords for the website you wish to test. If you don't, we'll choose those which we feel are most suitable for your business.

Why is it important?

  • Improving your Internet Marketing can result in more quality traffic from search engines, and more business for your site.
  • Effective Internet Marketing is a highly competitive industry, with constant innovation and improvements to best practice. SiteBeam can help ensure your fundamentals are in place, suggest improvements and track your progress.

Breakdown

A complete breakdown of every test that affects this Summary Score, in descending order of impact:

Search ranking
Freshness
Incoming links
Content keywords
Popularity
Amount of content
Search engine results
URL format
Twitter
Headings
Spiderability
Redirections
Analytics
Alternative text
Links
Speed
Broken links
Readability
URL chopping
Stylesheets
W3C compliance

Further reading

  • Improving SEO